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Improved efficiency at head office with a profit impact of 15MSEK annually

As part of a broad turnaround plan RNB RETAIL AND BRANDS AB will reorganize in
order to improve efficiency and reduce costs. The plan includes a reduction of
30 members of staff with a profit impact of 15MSEK annually with full effect the
current year 2011/2012.

The reorganization encompasses product and assortment development, design and
purchasing. It's being launched in connection with the opening of a sourcing
office in Hong Kong. The reorganization also involves a number of headquarter
functions in Stockholm. The total personnel reduction corresponds to 11 per cent
of the total work force at head office. The reorganization details have been
negotiated and communicated with the individuals involved and the restructuring
charges will be 10MSEK.

"RNB has entered into an extensive change process. We have a strategy and a
broad turnaround plan that we are acting upon at a fast pace with the purpose to
improve efficiency, develop the business and strengthen the group", says Magnus
Håkansson, President and CEO of RNB.

For further information, please contact: Magnus Håkansson, President and Chief
Executive Officer of RNB, +46 (8) 410 520 02, +46 768 87 20 02 e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.

Improved efficiency at head office of RNB:

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Source: RNB Retail and Brands AB via Thomson Reuters ONE