Polarn O. Pyret continues its expansion into the US with sales via Amazon.com, the world's largest online retailer. Most of the range is already available, and the aim is to launch the entire range during 2011. Polarn O. Pyret's Master Franchisee launched sales in the US via e-trading in 2008. Since autumn 2010, Polarn O. Pyret has also been sold in the US market through the leading fashion chain store Nordstrom. Polarn O. Pyret also opened its first store recently in Greenwich CT. "Extending e-trading through Amazon.comis the next stage of our expansion into the US market," says Maria Öqvist, President of Polarn O. Pyret. "Via Amazon.com, we will raise awareness of our products and increase availability," says Maria. For more information about Polarn O. Pyret, contact: Maria Öqvist, President, Polarn O. Pyret, tel: +46 8 410 520 35 E-mail:maria.oqvist@polarnopyret.rnb.se For more information about RNB, contact: Mikael Solberg, CEO, RNB Retail and Brands, tel: +46 8 410 520 20 E-mail:mikael.solberg@rnb.se RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing, accessories, jewelry and cosmetics stores that focus on providing excellent service and a world-class shopping experience. Sales are mainly conducted in Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn O. Pyret, as well as through shops in the department stores NK in Stockholm and Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11 countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange since 2001. Polarn O. Pyret now on Amazon.com: http://hugin.info/132993/R/1474498/410725pdf This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: RNB Retail and Brands AB via Thomson Reuters ONE [HUG#1474498]