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Polarn O. Pyret now on

Polarn O. Pyret continues its expansion into the US with sales via,
the world's largest online retailer. Most of the range is already available, and
the aim is to launch the entire range during 2011.

Polarn O. Pyret's Master Franchisee launched sales in the US via e-trading in
2008. Since autumn 2010, Polarn O. Pyret has also been sold in the US market
through the leading fashion chain store Nordstrom. Polarn O. Pyret also opened
its first store recently in Greenwich CT.

"Extending e-trading through Amazon.comis the next stage of our expansion into
the US market," says Maria Öqvist, President of Polarn O. Pyret. "Via, we will raise awareness of our products and increase availability,"
says Maria.

For more information about Polarn O. Pyret, contact:
Maria Öqvist, President, Polarn O. Pyret, tel: +46 8 410 520 35

For more information about RNB, contact:
Mikael Solberg, CEO, RNB Retail and Brands, tel: +46 8 410 520 20

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.

Polarn O. Pyret now on

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Source: RNB Retail and Brands AB via Thomson Reuters ONE