Skip to content

RNB launches exclusive e-commerce store in men´s fashion

On August 25, RNB RETAIL AND BRANDS launches Man of a kind, a new e-commerce concept with an eclectic value proposition featuring premium products and a supplementary men’s fashion service offering. The concept is unique and meets the strong trend of increased e-commerce activity while improving accessibility for customers.

Man of a kind is an e-commerce concept, which offers a carefully selected product range consisting of international luxury brands with Nordic aesthetics. The product range is supplemented by premium services, such as made-to-measure, style advice and inspiring articles about masculine style and fashion. 

“We are proud to be able to offer the market our new e-commerce concept Man of a kind. Featuring a large number of exclusive men’s fashion brands, such as Corneliani, Ermenegildo Zegna, Hugo Boss, Eton, Jil Sander, Kenzo and Paul Smith, as well as supplementary premium services, our offering meets a demand with no comparable competition from other e-commerce players,” says Magnus Håkansson, President and CEO of RNB RETAIL AND BRANDS. 

The launch of Man of a kind is a step in the implementation of the Group’s long-term digital strategy and it will become a new business area in RNB RETAIL AND BRANDS with Magnus Håkansson as Chairman and Oscar Åsman as Director of Operations. 

“It is important to emphasize that we have long experience of managing store concepts and service offerings with top premium positioning. We are now drawing on that experience as we create a similar offering in a digital store. We are with excitement looking forward to continually developing Man of a kind’s strong customer offering,” says Magnus Håkansson. 

The launch will occur on August 25, initially in Sweden. Read more on