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RNBs sales in August 2010

RNB's total sales in proprietary stores in August 2010 amounted to SEK 230.9 M,
compared with SEK 228.1 M in the corresponding month a year earlier, divested
operations at Steen & Ström in Oslo excluded, which is an increase of 1.2%.
Including divested operations the sales decreased with 6.8%.

Sales in comparable stores in Sweden in August 2010 increased by 3.4% compared
with the corresponding month in the preceding year. According to the so-called
Blixtindex issued by the Swedish Trade Federation (Svensk Handel), the Swedish
clothing increased by 1.4% in August. Total sales in comparable stores in all
countries increased by 3.0%.

The calendar effect in August for the retail clothing sector in Sweden compared
with the corresponding month in the preceding year is according to the Swedish
retail statistics agency, HUI, negative 1.0%.

The number of proprietary stores amounted to 218 at August 31, 2010, compared
with 239 a year earlier (excl. divested operations 223 stores).

Turnover in proprietary stores for fiscal year 2008/2009 amounted to approx.
75% of total annual net sales.

For further information, contact:

+46 (0) 8-410 520 01,+46 768 87 20 01,  e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.


RNBs sales in August 2010:

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Source: RNB Retail and Brands AB via Thomson Reuters ONE