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RNBs sales in July 2011

RNB's total sales in proprietary stores in July 2011 amounted to SEK 227.8 M,
compared with SEK 240.5 M in the corresponding month a year earlier, which is an
decrease of 5.3%. In local currencies the decrease was 4.9%.

Sales in comparable stores in Sweden in July 2011 decreased by 4.8% compared
with the corresponding month in the preceding year. According to the so-called
Blixtindex issued by the Swedish Trade Federation (Svensk Handel), the Swedish
clothing in comparable stores decreased by 8.8% in July. Total sales in local
currencies in comparable stores in all countries decreased by 3.1%.

The calendar effect in July for the retail clothing sector in Sweden compared
with the corresponding month in the preceding year is according to the Swedish
retail statistics agency, HUI, negative 2.5%.

The number of proprietary stores amounted to 215 at July 31, 2011, compared with
220 a year earlier.

Turnover in proprietary stores for fiscal year 2009/2010 amounted to approx.
75% of total annual net sales.

For further information, contact:

+46 (0) 8-410 520 01,+46 768 87 20 01,  e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.

RNBs sales in July 2011:

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Source: RNB Retail and Brands AB via Thomson Reuters ONE