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RNBs sales in November 2010

RNB's total sales in proprietary stores in November 2010 amounted to SEK 230.5
M, compared with SEK 214.6 M in the corresponding month a year earlier, divested
operations at Steen & Ström in Oslo excluded, which is an increase of 7.4%. In
local currencies the increase was 8.9%. Including divested operations the sales
increased with 3.2% and measured in local currencies with 5.0%.

Sales in comparable stores in Sweden in November 2010 increased by 10.9%
compared with the corresponding month in the preceding year. According to the
so-called Blixtindex issued by the Swedish Trade Federation (Svensk Handel), the
Swedish clothing in comparable stores increased by  0.1% in November. Total
sales in local currencies in comparable stores in all countries increased by

The calendar effect in November for the retail clothing sector in Sweden
compared with the corresponding month in the preceding year is according to the
Swedish retail statistics agency, HUI, negative 1.1%.

The number of proprietary stores amounted to 224 at November 30, 2010, compared
with 241 a year earlier (excl. divested operations 225 stores).

Turnover in proprietary stores for fiscal year 2009/2010 amounted to approx.
75% of total annual net sales.

For further information, contact:

+46 (0) 8-410 520 01,+46 768 87 20 01,  e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.

RNBs sales in November 2010:

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Source: RNB Retail and Brands AB via Thomson Reuters ONE