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RNBs sales in September 2010

RNB's total sales in proprietary stores in September 2010 amounted to SEK 255.5
M, compared with SEK 236.9 M in the corresponding month a year earlier, divested
operations at Steen & Ström in Oslo excluded, which is an increase of 7.9%.
Including divested operations the sales increased with 3.8%.

Sales in comparable stores in Sweden in September 2010 increased by 8.6%
compared with the corresponding month in the preceding year. Total sales in
comparable stores in all countries increased by 8.8%.

The calendar effect in September for the retail clothing sector in Sweden
compared with the corresponding month in the preceding year is according to the
Swedish retail statistics agency, HUI, positiv 0.4%.

The number of proprietary stores amounted to 222 at September 31, 2010, compared
with 237 a year earlier (excl. divested operations 221 stores).

Turnover in proprietary stores for fiscal year 2008/2009 amounted to approx.
75% of total annual net sales.

For further information, contact:

+46 (0) 8-410 520 01,+46 768 87 20 01,  e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.


RNBs sales in September 2010:

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Source: RNB Retail and Brands AB via Thomson Reuters ONE