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RNBs sales in September 2011

RNB's total sales in proprietary stores in September 2011 amounted to SEK 246.7
M, compared with SEK 255.5 M in the corresponding month a year earlier, which is
an decrease of 3.5%. In local currencies the decrease was 3.4%.

Sales in comparable stores in Sweden in September 2011 decreased by 5.9%
compared with the corresponding month in the preceding year. According to the
so-called Blixtindex issued by the Swedish Trade Federation (Svensk Handel), the
Swedish clothing in comparable stores decreased by 7.7% in September. Total
sales in local currencies in comparable stores in all countries decreased by

The calendar effect in September for the retail clothing sector in Sweden
compared with the corresponding month in the preceding year is according to the
Swedish retail statistics agency, HUI, positive 1.0%.

The number of proprietary stores amounted to 217 at September 30, 2011, compared
with 222 a year earlier.

Turnover in proprietary stores for fiscal year 2009/2010 amounted to approx.
75% of total annual net sales.

For further information, contact:

+46 (0) 8-410 520 01,+46 768 87 20 01,  e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.

RNBs sales in September 2011:

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Source: RNB Retail and Brands AB via Thomson Reuters ONE