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JC strengthens collaboration with franchisees

During the spring, JC and representatives of its franchisee board worked jointly
in order to enhance collaboration with the franchisees and create a more
competitive mode of operations at JC. These efforts have led to an addendum to
the current agreement, which virtually all individual franchisees have recently
decided to accept.

"Our franchisee chain is and will remain a major asset for JC and, with this
agreement, we can combine the benefits generated by franchise operations and
simultaneously act as effectively as if we were a wholly integrated chain," says
Lea Rytz Goldman, President of JC.

"This is a milestone in JC's continued development and something we have
endeavored to achieve for a long time. It also demonstrates how we want to
collaborate with franchisees in our other concepts," says Mikael Solberg,
President and CEO of RNB.

"JC's range and the response we have received from the market over the past few
seasons have resulted in optimism and confidence among our members, thus
creating this opportunity for closer collaboration with the franchiser. We are
proud to have presented a draft agreement that benefits all parties and that,
above all, makes us more competitive as a chain," says Peter Lundin, chairman of
the franchisee board.

For more information, please contact:

Mikael Solberg, President and CEO, RNB RETAIL AND BRANDS, telephone: +46
(0)8-410 520 20, +46 (0)768-87 20 20, e-mail:

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn
O. Pyret, as well as through shops in the department stores NK in Stockholm and
Gothenburg, and Illum in Copenhagen. RNB RETAIL AND BRANDS has operation in 11
countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange
since 2001.


JC strengthens collaboration with franchisees:

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Source: RNB Retail and Brands AB via Thomson Reuters ONE