PUBLICATION OF PROSPECTUS IN CONNECTION WITH RIGHTS ISSUE IN RNB RETAIL AND BRANDS AB (PUBL)

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing, accessories, jewelry and cosmetics stores that focus on providing excellent service and a world-class shopping experience. Sales are mainly conducted in Scandinavia through the three store concepts Brothers & Sisters, JC and Polarn O. Pyret, as well as through shops in the department stores NK in Stockholm and Gothenburg. RNB RETAIL AND BRANDS has operation in 11 countries. RNB RETAIL AND BRANDS has been listed on the OMX Nordic Exchange since 2001.

IMPORTANT NOTICE

In certain jurisdictions, the publication or distribution of this press release may be subject to legal restrictions. This press release may not be published or distributed in or into any jurisdiction where such action, wholly or partly, is subject to legal restrictions. The information contained in this press release may neither be forwarded, reproduced nor displayed in any manner in violation with such legal restrictions.

This press release does not contain or constitute an invitation or an offer to acquire, subscribe for or otherwise trade in subscription rights, BTAs (interim shares), shares or other securities issued by RNB Retail and Brands AB (publ). Any invitation to the persons concerned to subscribe for shares in RNB Retail and Brands AB (publ) will only be made through the prospectus mentioned in this press release.

The rights issue is not intended for the public in or shareholders resident in the United States, Australia, Canada, Hong Kong, Japan, New Zealand, Singapore or South Africa or any other jurisdiction where such persons participation is subject to any prospectus, registration or any other requirement than those applicable pursuant to Swedish law, or would violate applicable law or regulation in such jurisdiction. The subscription rights, the BTAs (interim shares) or the new shares relating to the rights issue have not been and will not be registered in accordance with United States Securities Act of 1933 (as amended), any United States state securities laws, or any provincial act in Canada. The subscription rights, the BTAs (interim shares) or the new shares allocated and offered pursuant to the rights issue may not, directly or indirectly, be transferred, distributed or offered for sale in or into the United States, Australia, Canada, Hong Kong, Japan, New Zealand, Singapore or South Africa or any other jurisdiction where the offering of subscription rights, the BTAs (interim shares) or the new shares is wholly or partially subject to legal restrictions.

Carnegie is acting for RNB and no one else in connection with the rights offering and will not be responsible to anyone other than RNB for providing the protections afforded to its clients or for providing advice in relation to the rights offering and/or any other matter referred to in this announcement. Carnegie accepts no responsibility whatsoever and makes no representation or warranty, express or implied, for the contents of this announcement, including its accuracy, completeness or verification or for any other statement made or purported to be made by it, or on its behalf, in connection with the rights offering, and nothing in this announcement is, or shall be relied upon as, a promise or representation in this respect, whether as to the past or future. Carnegie accordingly disclaims to the fullest extent permitted by law all and any responsibility and liability whether arising in tort, contract or otherwise which it might otherwise have in respect of this announcement or any such statement.

This press release contains forward-looking statements, which are statements related to future events. In this context, forward-looking statements often address RNB’s expected future business and financial performance, and often contain words such as "expect”, "anticipate”, "intend”, "plan”, "believe”, "seek”, or "will”.

Forward-looking statements by their nature address matters that are, to different degrees, uncertain and can be influenced by many factors, including the behaviour of financial markets, fluctuations in interest and exchange rates, commodity and equity prices and the value of financial assets; the impact of regulation and regulatory, investigative and legal actions; strategic actions; and numerous other matters of national, regional and global scale, including those of a political, economic, business and competitive nature. These factors may cause RNB’s actual future results to be materially different than those expressed in its forward-looking statements. RNB does not undertake to update its forward-looking statements.